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Luxury Homebuyers' Guide
Project type
Digital Magazine
Date
2025
OVERVIEW: This project for The REMAX Collection brand showcases a 24-page comprehensive print and digital brochure designed to guide luxury homebuyers through the entire $1M+ homebuying process. This Luxury Homebuyers' Guide positions TRC agents as trusted experts while equipping them with effective tools to attract qualified clients and directly engage consumers.
CLIENT: The REMAX Collection brand
OBJECTIVE: B2C, position TRC luxury agents as the experts in luxury home buying. Provide valuable tools to agents to recruit qualified clients, as well as market directly to consumer on social and website. Agents can customize the piece with contact information, driving clients directly back to them. Or consumers can download a digital version leading them to "Find your luxury agent," which drives to local agents near them.
DELIVERABLE(S): Print and digital versions.
SUPPORT MARKETING: Social, blogs and website.
PROJECT DATE: 2025
